Everyone knows that content is king. In fact, a recent survey found that 78% of consumers find that relevant content increases brand awareness and purchase intent. But, while most companies have forayed into content marketing, two-thirds of companies lack a strategy. This hit-or-miss approach can severely hamper your business now – and more importantly – in the future. How can you achieve your content goals if you are unclear as to your audience, voice, style and objectives? Today, not only should your company have documented goals for your own content strategy, but you should also set goals for every single client and content marketing program you create.
According to Newsday and Contently, anyone can create a reasonably successful strategy by focusing on 10 key components:
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|The Silver Economy|
The news and editorial staff of Newsday had no role in the creation of this content