Primer for BTS

If you are under the age of 18, BTS is a hugely popular Asian boy band. But any marketer worth his salt will recognize those three letters as the start of Q4 seasonal selling period: Back-to-School. Back-to-School spending in 2019 is forecast at over $80 billion between back-to-school and back-to-college spending. That’s close to $1,000 per household and the largest in history according to the National Retail Federation (NRF), who reports annually on seasonal purchases and plans to purchase.

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